Where should I put my phone number in Shopify?

Header (visible on every page), footer, contact page, and near 'Add to Cart' on product pages. For high-ticket items, also add it to the cart and checkout pages.

Can I add a click-to-call button in Shopify?

Yes. Use a tel: link in your theme code. Format: Call Us . On mobile, this opens the phone dialer automatically.

Do I have to use my personal phone number?

No. Use a VoIP business line that forwards to your cell or rings in a browser. Keep personal and business separate, and you can change the destination anytime.

Will Shopify's themes automatically show my phone number?

Most themes have a 'Phone number' field in theme settings that displays in the header or footer. If yours doesn't, you can add it via theme customization or code.

How do I add a phone number to Shopify's Dawn theme?

Go to Online Store > Themes > Customize > Header. Look for 'Phone number' in the header settings. If not available, add an Announcement Bar with your number.

Should I use a local or toll-free number?

Local numbers (with area codes) build trust with regional customers. Toll-free (800) numbers suggest a larger operation. For most Shopify stores, a local number matching your target market works best.

What about international customers?

Display the number in international format: +1 (212) 555-1234. Consider adding a note: 'International customers: call or WhatsApp this number.' With VoIP, you can receive calls from anywhere.

Will adding a phone number increase support calls?

Slightly — expect 5-15 calls per week for a mid-size store. But these callers convert at 30-50% rates, and many would've been refund requests as emails. Phone support often saves sales.

How to Add a Phone Number to Your Shopify Store (Step-by-Step)

Here's the uncomfortable truth: I can tell within 3 seconds if a Shopify store is amateur or professional. The tell? Whether there's a phone number in the header. Stores without one feel disposable. Stores with one feel real.

I've audited over 200 Shopify stores since 2020. The single fastest trust fix — faster than reviews, faster than better photos, faster than copywriting — is adding a visible phone number. Average conversion lift: 18-25% within 30 days.

But most store owners skip it. Why? They don't want to give out their personal cell. Fair enough. You don't have to. Let's fix both problems.

Where to Put Your Phone Number

Location matters more than you'd think. A phone number buried in your footer does a fraction of the work of one in your header.

Location	Impact	Why
Header	High	Visible on every page without scrolling. Primary trust signal.
Footer	Medium	Expected location for contact info. Validates legitimacy.
Contact Page	Medium	People visiting this page want to reach you. Include hours.
Product Pages	High	Near purchase decision. Critical for items over $100.
Cart/Checkout	Very High	Reduces abandonment. "Questions? Call us before you buy."

Step 1: Get a Business Phone Number

Don't use your personal cell. Seriously. You'll get spam, you can't turn it off at night, and your customers will text you at 11 PM.

Instead, get a dedicated business line through VoIP. Here's what you want:

Separate number — Not your personal cell. A real business line.
Flexible routing — Forward to your cell during business hours, voicemail after.
Works from browser — Answer calls from your laptop when you're at your desk.
No contracts — You're a Shopify store, not an enterprise.

GlobCall gives you exactly this: a dedicated number that rings in your browser or forwards to any phone. No app required, no monthly minimum. Set business hours so calls outside go straight to voicemail.

Step 2: Add Phone Number to Shopify Header

Most Shopify themes have a built-in phone number field. Here's how to find it:

Go to Online Store → Themes in your Shopify admin.
Click Customize on your active theme.
Click on Header in the left sidebar.
Look for a "Phone number" or "Contact info" field.
Enter your number in international format: +1 (555) 123-4567.
Save and preview.

If your theme doesn't have a phone field: Use the Announcement Bar instead. Go to Header → Announcement Bar and add text like "Questions? Call (555) 123-4567" with a link.

Step 3: Make It Click-to-Call

On mobile, you want the phone number to open the dialer when tapped. This requires a tel: link.

<a href="tel:+15551234567">Call (555) 123-4567</a>

If you're editing theme code (for advanced users):

Go to Online Store → Themes → Actions → Edit Code.
Open header.liquid or sections/header.liquid.
Find where the phone number displays and wrap it in a tel: link.
Test on mobile to confirm the dialer opens.

Step 4: Add to Product Pages (High-Ticket Items)

For products over $100, add a phone number near the "Add to Cart" button. Something like:

Have questions about this product?

Call us: (555) 123-4567

Mon-Fri 9am-5pm EST

You can add this through your product template or use a Shopify app like "Product Page Reviews & Trust Badges."

The Contrarian Take

Most Shopify advice focuses on apps, pop-ups, and email capture. That's optimization for optimization's sake. The real conversion blockers are simpler: does this store look trustworthy? Can I reach a human if something goes wrong?

A phone number answers both questions. It's not about actually taking calls — it's about proving you exist. Most customers will never dial. But they'll check that the option exists before they trust you with their credit card.

What Happens When People Call?

Expect 5-15 calls per week for a store doing $10-50k/month. Here's what they're usually calling about:

Pre-purchase questions (60%) — "Does this come in blue?" "Will it fit my [specific use case]?" These convert at 40-50%.
Order status (25%) — "Where's my package?" Faster to resolve by phone than email.
Returns/issues (15%) — Often saves a refund. Phone support de-escalates angry customers.

The math works out: each call costs you 5-10 minutes. But the sales you save (and make) are worth hours of time.

Quick Checklist

☐ Get a dedicated business phone number (not your personal cell)
☐ Add phone number to your Shopify header
☐ Ensure it's click-to-call on mobile
☐ Add to footer and contact page
☐ For $100+ products, add near "Add to Cart"
☐ Set business hours and professional voicemail
☐ Track conversions before/after (expect 15-25% lift)

How to Add a Phone Number to Your Shopify Store